Date of Award

2006

Degree Type

Thesis

Degree Name

Master of Business

School

School Of Marketing, Tourism And Leisure

Faculty

Business And Law

First Advisor

Dr. Steve Charters

Second Advisor

Dr. Simone Pettigrew

Abstract

Throughout Australia, a great number of resources have been devoted to the burgeoning billion dollar Australian olive industry. Recently a rapid increase in olive oil production has been witnessed. This growth combined with aggressive international competition will see pressure put on Australian producers to supply quality and price-effective olive oil into the Australian market. This will require a detailed understanding of consumers' perceptions of and thoughts about olive oil and a comprehension of how, when, where and why consumers utilise olive oil.

Included in

Agribusiness Commons

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Article Location

 
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