Date of Award
Master of Business
School Of Marketing, Tourism And Leisure
Business And Law
Dr. Steve Charters
Dr. Simone Pettigrew
Throughout Australia, a great number of resources have been devoted to the burgeoning billion dollar Australian olive industry. Recently a rapid increase in olive oil production has been witnessed. This growth combined with aggressive international competition will see pressure put on Australian producers to supply quality and price-effective olive oil into the Australian market. This will require a detailed understanding of consumers' perceptions of and thoughts about olive oil and a comprehension of how, when, where and why consumers utilise olive oil.
Michels, Trudie, "The `Good Oil': The role olive oil plays in the lives of Western Australian consumers" (2006). Theses: Doctorates and Masters. Paper 83.