Date of Award
2006
Document Type
Thesis
Publisher
Edith Cowan University
Degree Name
Master of Business
School
School of Marketing, Tourism and Leisure
Faculty
Faculty of Business and Law
First Supervisor
Dr Steve Charters
Second Supervisor
Dr Simone Pettigrew
Abstract
Throughout Australia, a great number of resources have been devoted to the burgeoning billion dollar Australian olive industry. Recently a rapid increase in olive oil production has been witnessed. This growth combined with aggressive international competition will see pressure put on Australian producers to supply quality and price-effective olive oil into the Australian market. This will require a detailed understanding of consumers' perceptions of and thoughts about olive oil and a comprehension of how, when, where and why consumers utilise olive oil.
Recommended Citation
Michels, T. (2006). The `Good Oil': The role olive oil plays in the lives of Western Australian consumers. Edith Cowan University. Retrieved from https://ro.ecu.edu.au/theses/83