Title

A Case Study of Implementing Value Creation Strategy in a Chinese Manufacturing Firm

Document Type

Conference Proceeding

Faculty

Faculty of Business and Law

School

School of Management

RAS ID

4625

Comments

Zhang, R., & Huang, X. C. (2006). A Case study of Implementing Value Creation Strategy in a Chinese Manufacturing Firm. In: Australian and New Zealand Academy of Management (ANZAM) Conference. Yeppoon, QLD: Australian and New Zealand Academy of Management (ANZAM).

Abstract

Value creation is a fundamental concept for business organisations. Recently, academics, consultants and practitioners have advocated to re-examine this concept to better understand competitive advantage in business organisations. However, little empirical study has been conducted on the value creation implementation. This paper focuses on the value creation implementation at a Chinese manufacturing firm, tl1e first company in the Chinese steel indust1y implementing value creation strategy, to illustrate how value has been created in the firm from a managerial perspective. It describes a rich account of the implementation process of value creation, discusses its theoretical and managerial implications, and presents the challenges faced by practicing managers in such a process.

 
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