Title

Laughter and Humour as a Influence Agent in Contenporary Information

Document Type

Conference Proceeding

Faculty

Faculty of Computing, Health and Science

School

School of Computer and Information Science

RAS ID

5350

Comments

Hutchinson, W. (2006). Laughter and Humour as a Influence Agent in Contenporary Information.

Abstract

Laughter is a natural human phenomenon. Normally, it is regarded as a function of happiness and joy. However, it can also be used to humiliate, intimidate and ridicule. Throughout history, the ultra-religious and autocratic political leaders have condemned laughter as it trivialises dogma and threatens the very ideas of power these leaders rely on. This paper will examine its potential use in influence campaigns against dogmatic regimes and organisations. Also, it will examine the reluctance of certain authorities to use this tactic as well as examining the various theories surrounding humour and laughter.

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