Laughter and Humour as a Influence Agent in Contenporary Information
Faculty of Computing, Health and Science
School of Computer and Information Science
Laughter is a natural human phenomenon. Normally, it is regarded as a function of happiness and joy. However, it can also be used to humiliate, intimidate and ridicule. Throughout history, the ultra-religious and autocratic political leaders have condemned laughter as it trivialises dogma and threatens the very ideas of power these leaders rely on. This paper will examine its potential use in influence campaigns against dogmatic regimes and organisations. Also, it will examine the reluctance of certain authorities to use this tactic as well as examining the various theories surrounding humour and laughter.