Regional Electronic Markets: A Tale of 2 Cities.com
Faculty of Business and Public Management
School of Management
This paper reviews the concept of electronic marketplaces and, in particular, their relevance for SMEs. A specific example of a Regional Electronic Marketplace (REM) using a Community Web model is examined within this context. The authors review the underlying philosophy for the project and the planning which preceded implementation. A review of the case highlights the issues which are critical for successful implementation and provides a framework to guide future REM developments. Finally, the case is analysed within an e-community context and recommendations made for future portal developments.