Title

Regional Electronic Markets: A Tale of 2 Cities.com

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Management

RAS ID

2184

Comments

Burn, Janice and Zanaboni, Carlo, "Regional Electronic Markets: A Tale of 2Cities.com" (2003). PACIS 2003 Proceedings. 27. http://aisel.aisnet.org/pacis2003/27

Abstract

This paper reviews the concept of electronic marketplaces and, in particular, their relevance for SMEs. A specific example of a Regional Electronic Marketplace (REM) using a Community Web model is examined within this context. The authors review the underlying philosophy for the project and the planning which preceded implementation. A review of the case highlights the issues which are critical for successful implementation and provides a framework to guide future REM developments. Finally, the case is analysed within an e-community context and recommendations made for future portal developments.

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