From Fiefdoms to knowledge centres: Constituent market orientation as a platform for transforming and repositioning Australias new universities
Faculty of Business and Public Management
School of Management
The authors develop a framework to guide University leaders seeking to implement Constituent Market Orientation principles within their organisations as a basis for repositioning, reputation building and transformation from hierarchical fiefdoms to knowledge centres capable of generating cross-disciplinary, problem focused, research and learning programs. The framework is based on Tellefsen’s theory of Constituent Market Orientation and Gardner’s Stakeholder Relationship Management model, and is illustrated by the stakeholder relationship cases of the Norwegian School of Management and the Faculty of Business and Public Management at Edith Cowan University.