Title

University strategies in the online learning marketplace

Document Type

Conference Proceeding

Faculty

Faculty of Community Services, Education and Social Sciences

School

School of Communications and Multimedia

RAS ID

264

Comments

Herrington, J. & Deden, A. (2002). University Strategies in the Online Learning Marketplace. In M. Driscoll & T. Reeves (Eds.), Proceedings of E-Learn 2002--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 1403-1406). Montreal, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved April 29, 2019 from https://www.learntechlib.org/primary/p/9391/.

Abstract

Universities worldwide are faced with enormous challenges as they decide on how the rapid changes in technology and the widespread availability of the Internet will impact upon their modes of operation. This paper examines the strategic planning implications of cost, risk, quality, and potential outcomes driving universities' investments in online learning. It explores a continuum of valid strategic positions universities can adopt, based on their analysis of these factors.

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