Title

Porter and profit: On-line newspapers prove the point

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Business

RAS ID

32

Comments

Maguire, D.W. (2001). Porter and profit: on-line newspapers prove the point. In: Stoney, S., & Burn, J. (Eds.). Working for excellence in the e-conomy: 2nd international We-B conference (pp. 273). Churchlands, Australia: We-B Centre, School of Management Information Systems, Edith Cowan University.

Abstract

The Internet is making a place for itself in the Information Age but not at the expense of traditional media such as newspapers against which it is squeezing into the market. The Internet is becoming another alternative information source at a time when consumers are showing an ability to absorb more information channels, as happened with the advent of radio, television and films. This paper compares in the context of two of Michael Porter's competitive models the business viability of the Internet-based virtual e-paper with the traditional newspaper. It finds the newcomer unable to meet criteria critical to profitability, thus raising questions about its stand-alone viability.

 
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