Porter and profit: On-line newspapers prove the point
Faculty of Business and Public Management
School of Business
The Internet is making a place for itself in the Information Age but not at the expense of traditional media such as newspapers against which it is squeezing into the market. The Internet is becoming another alternative information source at a time when consumers are showing an ability to absorb more information channels, as happened with the advent of radio, television and films. This paper compares in the context of two of Michael Porter's competitive models the business viability of the Internet-based virtual e-paper with the traditional newspaper. It finds the newcomer unable to meet criteria critical to profitability, thus raising questions about its stand-alone viability.