The role of alcohol in non-indigenous Australian culture: An ethonographic study
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
Alcohol has been suggested to play a major role in Australian lifestyles. This paper outlines the relevant literature and describes an ethnographic study of alcohol consumption in non-indigenous Australian culture. The objective of the study was to explore the relationship that Australians have with alcohol, comparing the literature on Australian alcohol consumption with the data obtained from a sample comprised of a wide range of non-indigenous members of the Australian culture. The results describe the central role of alcohol in socialising activities, and in providing a source of differentiation between males and females in Australian culture.