Title

Attitudes toward female sports stars as endorsers

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Marketing, Tourism and Leisure

RAS ID

1976

Comments

James, K., & Ryan, M. (2001). Attitudes toward female sports stars as endorsers. In proceedings of the 2001 ANZMAC: Bridging Marketing Theory and Practice. Auckland, NZ: Massey University.

 
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