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Morris, R. & King, C. (1997). The Cellar Door Report: Margaret River Region Winery / Tourism Research. Research conducted for The Margaret River Wine Industry Association & The Augusta Margaret River Tourism Association


The Margaret River tourist is a well educated, professional person who visits the region to tour the wineries, enjoy the scenery and the beach, relax and go to the restaurants. The tourist considers the wineries one of the prime tourist destinations in the region and goes to the wineries primarily to taste and buy wine.

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