Determinants of business networking behaviour of women in small businesses
Australian and New Zealand Academy of Management
School of Management
The purpose of this study was to investigate the association between the networks and networking behaviour of women small business owners (SBOs) and business/owner characteristics including: industry sector, industry experience, educational background, and family responsibilities. These are some of the most common factors influencing women’s businesses as identified by the literature. The chosen methodology was case study, which included a variety of data sources: observations, questionnaires, and interviews. Initial analysis of the data from the interviews and observations has shown that industry sector, industry experience, and family responsibilities directly impacts types of networks and networking behaviour of women SBOs. Whereas education or training programs in the same field as the participant’s business, does not directly influence their networking behaviour.