Document Type

Journal Article

Publisher

John Wiley & Sons Ltd.

Place of Publication

United Kingdom

School

School of Business and Law

RAS ID

27449

Comments

Originally published as: Chen, G., & Huang, S. S. (2018). Towards an improved typology approach to segmenting cultural tourists. International Journal of Tourism Research. 20(2), 247-255. Original article available here.

Abstract

This study aims to improve the cultural tourist typology methodology that uses cultural centrality and depth of cultural experience in its framework. Using a sample of Chinese tourists in Macau (n = 595) collected via questionnaire surveys, the study confirmed the determination effect of cultural centrality on depth of cultural experience. Subsequently, the study demonstrated an improved approach that eliminates such a determination effect in typology identification. Compared to McKercher's () approach, the improved typology presents a balanced segmentation of cultural tourists and distinguishes the segments more clearly in their sociodemographic characteristics. The improved typology generated more meaningful practical implications.

DOI

10.1002/jtr.2177

Access Rights

not_free_to_read

Available for download on Thursday, April 09, 2020

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