The effect of film nostalgia on involvement, familiarity and behavioral intention
Sage Publications Ltd.
Place of Publication
School of Business & Law
A film contains an amalgamation of diverse features and provides audiences with a variety of reminiscent elements. Thus, this study aimed to identify the role of nostalgia in the involvement, familiarity, and behavioral intentions of potential film tourists. Thus, 610 respondents were selected to test a conceptual model explaining the role of nostalgia. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) were employed. Results indicated that, to some extent, nostalgia is an influential concept in explaining film tourism. The efficacy to explain the effects of nostalgia on involvement, familiarity, and behavioral intention showed relatively different. In particular, reminiscence of mimicking and desire to buy brand products were the most significant predictors in explaining other constructs, whereas the influence of the contents of the story on behavioral involvement was not significant.