Title

The Strategy and Tactic (S&T) tree for achieving the Treacy and Wiersema (1993) strategic choices

Document Type

Conference Proceeding

School

School of Business and Law

Comments

Al-Hameed, L., Dobson, P. J., & Jackson, P. (2016). The Strategy and Tactic (S&T) tree for achieving the Treacy and Wiersema (1993) strategic choices Paper presented at the ECU Business Doctoral and Emerging Scholars Colloquium Edith Cowan University, Perth, Australia. Paper available here.

Abstract

The paper proposes that the use of the relatively new tool from the Theory of Constraints - the Strategy and Tactic (S&T) tree can help to provide the linkage between the aim of the improvement and attaining the organization strategic goal. The integration of the S&T Tree and Treacy and Wiersema (1993)’s Value Discipline model is used to focus the original goal setting and subsequent implementation. Two case examples are presented to illustrate the application of the model. The case examples applied the ISO accreditations, and some of the outcomes of such quality program are undesirable and disappointing. This paper proposes that this dissatisfaction is often a consequence of a lack of clarity as to the goal of the implementation and the lack of a clear link age to the organizational goal over the implementation.

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