Title

Animals Australia and the challenges of vegan stereotyping

Document Type

Journal Article

Publisher

Media and Culture

School

School of Arts and Humanities / Centre for Research in Entertainment, Arts, Technology, Education and Communications

RAS ID

28647

Comments

Originally published as: Rodan, D., & Mummery, J. (2019). Animals Australia and the Challenges of Vegan Stereotyping. M/C Journal, 22(2). Original publication available here

Abstract

Negative stereotyping of alternative diets such as veganism and other plant-based diets has been common in Australia, conventionally a meat-eating culture (OECD qtd. in Ting). Indeed, meat consumption in Australia is sanctioned by the ubiquity of advertising linking meat-eating to health, vitality and nation-building, and public challenges to such plant-based diets as veganism. In addition, state, commercial enterprises, and various community groups overtly resist challenges to Australian meat-eating norms and to the intensive animal husbandry practices that underpin it. Hence activists, who may contest not simply this norm but many of the customary industry practices that comprise Australia’s meat production, have been accused of promoting a vegan agenda and even of undermining the “Australian way of life”...

Share

 
COinS