Determinant factors toward staple food diversification: Evidence from Indonesia context
The Social Sciences
School of Business and Law
The decreasing of paddy wetland area continually and the growing of the population should have to force Indonesian people to decrease dependent on the rice. The research aims to reveal the tendency of eating style change and to identify variables lead staple food diversification. The survey described the socio-economic characteristics which included age, education and monthly income and socio-psychological aspects which consist of social interaction, cultural adaptation, food innovativeness and motivation. The data was collected during February to September 2015 in slum-urban dwellers in Jakarta. The regression model analysis pointed out the food innovativeness was determinant factor toward change pattern of eating.