Title

themarketingconcept [e-book]

Document Type

Other

School

School of Business & Law

Comments

Originally published as:

Fanning, S. (2020). themarketingconcept [e-book]. (6th.ed.). Available from https://www.themarketingconcept.com/

Abstract

The marketing concept - organisations that best satisfy the needs of their customers are best placed to satisfy the needs of their organisation - learn how.

This e-book is ideal for marketing students and marketing practitioners.

Access Rights

The e-book is free to download and comes with a companion website.

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