Can ‘too much' trust slow tourism development? An exploratory cross-country analysis

Document Type

Letter to the Editor

Publication Title

Current Issues in Tourism

ISSN

13683500

Publisher

Taylor and Francis

School

School of Business and Law

RAS ID

31505

Comments

Kim, Y. R., Yap, G., & Vertinsky, I. (2020). Can ‘too much' trust slow tourism development? An exploratory cross-country analysis. Current Issues in Tourism, 1-6. https://doi.org/10.1080/13683500.2020.1754353

Abstract

© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. This paper investigates a relationship between countries’ trust and tourism development using data drawn from the World Value Survey. We hypothesize that social trust creates a positive influence on tourism development. However, this paper finds that, beyond a certain level of average social trust, more trust may have a negative impact on tourism development. We suggest that in-depth analysis is required to examine how social trust can promote or restrain tourism growth and identify the types of government policies that can nurture the relationships between trust and tourism development in positive directions.

DOI

10.1080/13683500.2020.1754353

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