Document Type
Journal Article
Publication Title
International Journal of Information Management
ISSN
02684012
Volume
54
Publisher
Elsevier
School
School of Business and Law
RAS ID
32296
Abstract
© 2020 Elsevier Ltd Big data analytics (BDA) adoption is a game-changer in the current industrial environment for precision decision-making and optimal performance. Nonetheless, the determinants or consequences of its adoption in small and medium enterprises remain unclear, hence the objective of this study. Data analysis of 171 Iranian small and medium manufacturing firms revealed that complexity, uncertainty and insecurity, trialability, observability, top management support, organizational readiness, and external support affect significantly on BDA adoption. The findings confirm the strong impact of BDA adoption in small to medium-sized enterprises, marketing and financial, performance enhancement. Understanding the drivers of BDA adoption helps managers to employ appropriate initiatives that are vital for effective implementation. The results enable BDA service providers to attract and diffuse BDA in small to medium-sized enterprises.
DOI
10.1016/j.ijinfomgt.2020.102190
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
© 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Maroufkhani, P., Tseng, M. L., Iranmanesh, M., Ismail, W. K. W., & Khalid, H. (2020). Big data analytics adoption: Determinants and performances among small to medium-sized enterprises. International Journal of Information Management, 54, article 102190. https://doi.org/10.1016/j.ijinfomgt.2020.102190