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Description

This poster shows the network of hyperlink connectivity between tourism websites in Western Australia. The network has 1515 websites and 6059 links. Network analysis was used to analyse the network from different perspectives. The analyses showed the main properties of the network such as very low connectivity, the hierarchical structure of the network, high clustering, tendency to link to geographically proximate organisations, and low acknowledgment between the websites. WA tourism websites need to create more links to each other to become more visible on the internet.

Publication Date

2017

School

School of Business & Law

Disciplines

Business | Tourism and Travel

Comments

Originally published as

Raisi, H. (2017). Hyperlink connectivity of WA tourism websites. Poster presented at ECU Research Week, 19th September. School of Business and Law, Edith Cowan University.

Hyperlink connectivity of WA tourism websites

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