Marketing public relations: Launching FUndies

Authors

Gwyneth V.J. Howell
Katherine Mizerski, Edith Cowan University

Document Type

Book Chapter

Publisher

Oxford University Press Australia & New Zealand

Place of Publication

South Melbourne, Vic

Faculty

Faculty of Business and Law

School

School of Marketing, Tourism and Leisure

RAS ID

9535

Comments

Howell, G, & Mizerski, K. (2011). Marketing Public Relations: Launching FUndies. In Sheehan, M., & Xavier, R. (Eds.). Public Relations Campaigns (pp 147-159). South Melbourne, Vic.: Oxford University Press Australia & New Zealand.