The impact of demographics on mobile service usage: Empirical evidence from Finland

Authors

Heikki Karjaluoto
Matti Leppaniemi
Craig Standing, Edith Cowan University
Sami Kajalo
Marko Merisavo
Ville Virtanen
Sami Salmenkivi

Document Type

Conference Proceeding

Faculty

Faculty of Business and Law

School

School of Management

RAS ID

4129

Comments

Karjaluoto, H., Leppaniemi, M., Standing, C., Kajalo, S., Merisavo, M., Virtanen, V., Salmenkivi, S. (2006). The impact of demographics on mobile service usage: Empirical evidence from Finland. Proceedings of International Conference on Business and Information 2006. Singapore: Academy of Taiwan Information Systems Research. Available here

Abstract

This paper examines individual demographic differences in mobile service usage. Given the rapid technological development in mobile handsets and diffusion of new network technologies such as 3G and 4G technologies, consumers are increasingly using new mobile services. This paper reports on a survey of 4,062 Finnish mobile phone users and investigates demographic differences in mobile service usage. The results reveal that there are significant demographic differences in relation to various dimensions of experience with mobile communications and mobile marketing. The paper concludes with theoretical and managerial implications, and gives directions for further research.