Virtual communities for SMEs: Implementing a regional electronic marketplace

Authors

Janice Burn, Edith Cowan University
Denise Gengatharen, Edith Cowan UniversityFollow
Craig Standing, Edith Cowan University

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Management

RAS ID

2752

Comments

Burn, J., Gengatharen, D., & Standing, C. (2005). Virtual Communities for SMEs: Implementing a Regional Electronic Marketplace. In Khosrow-Pour, M. (Ed.) Managing Modern Organiszations with Information Technology: IRMA 2005 Proceedings. Hershey: Idea Group Publishing. p. 667- 670. Available here

Abstract

This paper reviews the concepts of virtual communities and electronic marketplaces and, in particular, their relevance for SMEs. A specific example of a Regional Electronic Marketplace (REM) using a Community Portal model is examined within this context. The authors ereview the underlying philosophy for the project and the planning which preceeded implementation. A review of the case highlights the problems which can occur and the issues which are critical for successful implementation of e-communities. finally the authors propose a model for effective virtual community implementations.

DOI

10.4018/978-1-59140-822-2.ch163