The effectiveness of SME websites in a buiness to business context

Authors

Rosemary Stockdale, Edith Cowan University
Chad Lin, Edith Cowan University
Susan Stoney, Edith Cowan University

Document Type

Conference Proceeding

Publisher

IADIS Press

Faculty

Faculty of Business and Public Management

School

School of Management

RAS ID

3166

Comments

This is an Author's Accepted Manuscript of: Stockdale, R. J., Lin, C. Y., & Stoney, S. B. (2005). The effectiveness of SME websites in a buiness to business context. Proceedings of IADIS International Conference e-Commerce. (pp. 259-266). Portugal. IADIS Press. Available here

Abstract

This research analyses the effectiveness of SME business to business websites from a user perspective. An established evaluation instrument (eQual) is used to assess 80 websites in terms of usability, information quality, and interaction and service. The analysis shows that although a significant number of sites reflect little understanding of the attributes of good design or potential benefits to be gained from websites, there are examples of competent and effective website use.

Access Rights

free_to_read