Generational differences in the start-up goals and later satisfaction of women small business proprietors

Authors

Leonie Still, University of Western Australia
Geoff Soutar, University of Western Australia
Elizabeth Walker, Edith Cowan University

Document Type

Conference Proceeding

Publisher

SEAANZ

Faculty

Faculty of Business and Public Management

School

School of Management

RAS ID

1799

Comments

Still, L., Soutar, G., & Walker, E. A. (2003). Generational Differences in the Start-up goals and later satisfaction of women small business proprietors. Proceedings of 16th Annual Conference of Small Enterprise Association of Australia and New Zealand 2003. Ballarat, Vic. SEAANZ.

Abstract

This paper examines generational differences in the start-up goals of a national sample of women small business proprietors and the satisfaction they derived from the achievement of these goals. Prior research has shown that there are gender differences in goals, but generational effects are an unknown quality in the small business literature. Using one-way ANOV A, the results reveal significant differences in initial start-up goals across generations, although levels of satisfaction were very similar.