Title

Dive tourism: evaluating service quality.

Document Type

Journal Article

Publisher

Florida International University

Faculty

Business and Public Management

School

Marketing, Tourism and Leisure

RAS ID

221

Comments

This article was originally published as O'Neill, M., MacCarthy, M., & Abdullah, P. (2002). Dive tourism: evaluating service quality. Hospitality Review, 20(2), 5. Original available here

Abstract

Through the application of importance- performance analysis (/PA), the author investigated the conceptualization and measurement of service quality for tour operators in the scuba diving industry Findings from a study of consumer perceptions of service quality as they relate to a dive tour operator in Western Australia revealed the core service quality dimensions hat need to be improved for the operator and demonstrated the values and relative simplicity of the importance-performance analyses for dive tour operators generally

Access Rights

free_to_read