Framework for Participants' Recognition of Key Success Factors in Electronic Marketplaces
Document Type
Conference Proceeding
Faculty
Faculty of Business and Public Management
School
School of Business
RAS ID
555
Abstract
The development of electronic marketplaces ahs been prolific in the last five years and the pressure for companies to participate, before they have determined how to recognise the benefits and pitfalls, has been intense. This has left prospective participants facing a wide variety of choices in the selection of potential trading sites, in a marketplace that is both dynamic and immature. Although there are different drivers pushing companies towards participation, an appreciation of how electronic marketplaces are developing their trading models can support the selection process and enhance the trading experience of the participants.
Comments
Stockdale, R. & Standing, C. (2002). Framework for Participants' Recognition of Key Success Factors in Electronic Marketplaces. In Andersen, K. V., Elliot, S., Swatman, P. & Trauth, E. (Eds.) Seeking Success in e-Buisness: A Multi Disciplinary Approach. 2nd Conference on e-buisness: A Multi Disciplinary Research and Practice. London: Kluwer Academic Publishers.