Destination branding and the web
Document Type
Book Chapter
Publisher
Butterworth-Heinemann
Place of Publication
Oxford
Editor(s)
N. Morgan, A. Pritchard & R. Pride
Faculty
Faculty of Business and Public Management
School
School of Accounting, Finance and Business Economics
RAS ID
782
Comments
Palmer, A.(2002) Destination Branding and the Web. In N. Morgan, A. Pritchard & R. Pride. (Eds.) Destination Branding: Creating the Unique Destination Proposition. (pp. 186-197). Oxford: Butterworth-Heinemann. Available here.
ISBN 0750649941