Event evaluation research
Document Type
Journal Article
Publisher
Cognizant Communication Corporation
Faculty
Faculty of Business and Public Management
School
School of Marketing, Tourism and Leisure
RAS ID
133
Abstract
This article describes the results of an investigation of the current use and importance of event evaluation criteria by tourism destination authorities (TDAs). The study involved a Delphi survey of Australian and international experts in event evaluation from the public and private sector. Both pre- and postevent evaluation criteria were investigated. The importance of alternative methodological issues, including return on investment (RoI), use of multipliers, and the issue of time switching and event-related travel, was also investigated. The results demonstrate consensus on the frequency of use and importance of a range of criteria and provide a platform for the development of a standardized approach to pre- and postevent evaluation. These pre- and postevent criteria are discussed in detail, and factors that should be considered when framing a model for standardized evaluation of events are suggested.
DOI
10.3727/152599500108751408
Comments
Carlsen, J., Getz, D., & Soutar, G. (2000). Event evaluation research. Event Management, 6(4), 247-257. Available here