Resource adequacy in new product development: A discriminant analysis
Document Type
Journal Article
Publisher
MCB UP Ltd
Faculty
Faculty of Business and Public Management
School
School of Management
RAS ID
1323
Abstract
New product development (NPD) is crucial to the survival and thriving of a business entity and a firm’s sources of advantages are important to the NPD success. This paper explores the marketing and technical resources adequacy of Australian small and medium enterprises (SMEs) in NPD. A survey of 276 Australian SMEs in the chemical and machinery industries was conducted. Analytical procedures include factor analysis, cluster analysis, and discriminant analysis. Findings from these analyses suggest that three distinct groups in terms of their NPD resources exist in Australian SMEs: one group with rich marketing and technical resources and skills, one with rich technical resource only, and one with rich technical skill only. The organisational and managerial characteristics of each group of these firms are described. The findings imply that different resource groups need to adopt different strategies in NPD.
DOI
10.1108/14601060110365574
Comments
Huang, X., Soutar, G. N., & Brown, A. (2001). Resource adequacy in new product development: a discriminant analysis. European Journal of Innovation Management, 4(1), 53-59. Available here