Television advertising as medium of Da'wah: A case study of modern Malay Muslim women (MMW) consumers
Document Type
Conference Proceeding
Publisher
Perpustakaan Negara Malaysia
Faculty
Faculty of Education and Arts
School
School of Communication and Arts
RAS ID
10583
Comments
Hussin, R. (2010). Television Advertising As Medium Of Da'wah: A Case Study Of Modern Malay Muslim Women (MMW) Consumers. Proceedings of International Conference on Da'wah and Islamic Management (IC-DAIM). (pp. 8p.). Kuala Lumpur, Malaysia. Perpustakaan Negara Malaysia. Conference website available here.