The use and perception of e-marketplaces: An institutional perspective

Document Type

Book Chapter


Faculty of Business and Law


School of Marketing, Tourism and Leisure


Originally published as: Standing, C., Sims, I., & Standing, S. (2009). The use and perception of e-marketplaces: An institutional perspective. In C. Standing (Ed.), Electronic markets: Benefits, costs and rRisks (pp. 160-173). London: Palgrave Macmillan UK.


Institutional structures are recognized as being important in influencing decision making within organizations. Legitimating forces create institutional pressure to conform even in cases where there is little evidence to suggest it will improve efficiency. This chapter examines the reasons behind conformity and non-conformity to information technology decisions from an institutional perspective. In particular, it examines how the rise and fall of e-marketplaces was shaped by institutional forces and provides insights into how new technological initiatives are impacted by organizing visions which draw strongly from institutional theory.