Title

Harnessing Cognitive Dissonance to Promote Positive Attitudes Toward Older Workers in Australia

Document Type

Journal Article

Publisher

Blackwell Publishing, Inc

Faculty

Computing, Health and Science

School

Psychology and Social Science

RAS ID

5625

Comments

This article was originally published as: Gringart, E. , Helmes, E., & Speelman, C. P. (2008). Harnessing Cognitive Dissonance to Promote Positive Attitudes Toward Older Workers in Australia. Journal of Applied Social Psychology, 38(3), 751-778. Original article available here

Abstract

Negative stereotyping of older workers has been identified as a major factor in employment discrimination against them. A study of Australian employers’ attitudes toward older workers found systematic negative stereotyping and low likelihood of hiring older workers. The current study employed a national random sample of 267 employers, and tested 3 interventions aimed at promoting positive attitudes toward older workers and increasing the likelihood of their hiring. The first intervention was in the form of a fact sheet; the second aimed at inducing cognitive dissonance; and the third was a combination of the two. The combination intervention produced promising results. Employers in this condition showed more favorable attitudes toward older workers overall, and greater preference toward hiring older workers.

 

Link to publisher version (DOI)

10.1111/j.1559-1816.2007.00325.x