Document Type
Journal Article
Faculty
Faculty of Business and Law
School
School of Marketing, Tourism and Leisure
RAS ID
12522
Abstract
This study examines travel constraints experienced by Chinese outbound tourists. Four constraint factors are identified from visitor data collected in 2006: structural constraint, cultural constraint, information constraint, and knowledge constraint. Information constraint is identified as a factor unique to outbound tourists from China. Among the four constraint factors, structural constraint is the most dominant. Four clusters of visitors are therefore identified: culturally constrained, structurally constrained, absence of sufficient information, and knowledge constrained. The four clusters are distinct in terms of their destination loyalty. The characteristics of each segment are given, and the practical implications of the findings are discussed.
DOI
10.1080/10548408.2011.598747
Access Rights
free_to_read
Comments
This is an Author's Accepted Manuscript of: Li, M., Zhang, H., Mao, Y. , & Deng, C. (2011). Segmenting chinese outbound tourists by perceived constraints. Journal of Travel and Tourism Marketing, 28(6), 629-643. Available here