Document Type

Journal Article

Faculty

Faculty of Business and Law

School

School of Marketing, Tourism and Leisure

RAS ID

12522

Comments

This article was originally published as: Li, M., Zhang, H., Mao, Y. , & Deng, C. (2011). Segmenting chinese outbound tourists by perceived constraints. Journal of Travel and Tourism Marketing, 28(6), 629-643. Original article available here

Abstract

This study examines travel constraints experienced by Chinese outbound tourists. Four constraint factors are identified from visitor data collected in 2006: structural constraint, cultural constraint, information constraint, and knowledge constraint. Information constraint is identified as a factor unique to outbound tourists from China. Among the four constraint factors, structural constraint is the most dominant. Four clusters of visitors are therefore identified: culturally constrained, structurally constrained, absence of sufficient information, and knowledge constrained. The four clusters are distinct in terms of their destination loyalty. The characteristics of each segment are given, and the practical implications of the findings are discussed.

DOI

10.1080/10548408.2011.598747

Included in

Tourism Commons

 
COinS
 

Link to publisher version (DOI)

10.1080/10548408.2011.598747