Author Identifier (ORCID)
Abstract
Purpose: This paper aims to investigate the impact of Shariah-compliant hotel attributes on Muslim travellers’ revisit intention.
Design/methodology/approach: A total of 361 Muslim travellers who have stayed at Shariah-compliant hotels in the previous 12 months were recruited to take part in this research. The hypothesized research model was assessed using the partial least squares (PLS) approach.
Findings: The analysis revealed that Muslim travellers’ revisit intention is dependent on the halal food and beverages and the provision of Shariah-compliant facilities at the hotel, whereas the Shariah-compliant operation and interior design of hotels are not significantly associated with it. The findings also uncovered that religiosity moderates the impacts of Shariah-compliant facilities and interior design on travellers’ revisit intention.
Practical implications: Guidelines to offer services that meet Muslim travellers’ needs can be developed based on the results of this study to help Shariah-compliant hotel marketers attract and retain more customers.
Originality/value: The findings of this study have provided insights into the importance of halal attributes and practices in retaining Muslim customers at Shariah-compliant hotels.
Keywords
Halal practices, Halal tourism, Muslim travellers, Revisit intention, Shariah-compliant hotel
Document Type
Journal Article
Date of Publication
8-29-2022
Volume
13
Issue
10
Publication Title
Journal of Islamic Marketing
Publisher
Emerald
School
School of Business and Law
RAS ID
36167
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Content Type
Full object
Recommended Citation
Sulaiman, Z. A., Iranmanesh, M., Foroughi, B., & Rosly, O. (2022). The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention: Religiosity as a moderator. Journal of Islamic Marketing, 13(10), 2108-2125.
Comments
This is an author's accepted manuscript of: Sulaiman, Z. A., Iranmanesh, M., Foroughi, B., & Rosly, O. (2022). The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention: Religiosity as a moderator. Journal of Islamic Marketing, 13(10), 2108-2125.
https://doi.org/10.1108/JIMA-06-2020-0179