Tweeting the lecture: How social media can increase student engagement in higher education
Document Type
Journal Article
Publisher
Human Kinetics
Faculty
Faculty of Business and Law
School
School of Business and Law
RAS ID
19972
Abstract
The higher education sector increasingly uses social media as an educational tool to develop a sense of community and foster student engagement, particularly as social networking sites have become an integral part of the lives of digital natives. The current study sought to explore whether the use of Twitter could foster student engagement in a sport marketing course, specifically by embedding Twitter through two assessments, online lectures and weekly tasks. Mean score comparisons indicated that over a 13-week semester, students (N = 68) felt more engaged and included in the course because it had Twitter, found Twitter to be relatively easy to use, and the use of social media aligned with course objectives. The results of the current study have salience in sport management education, because the effective use of Twitter within a higher education context demonstrates how the use of social media can foster engagement with course materials.
DOI
10.1123/SMEJ.2014-0038
Access Rights
subscription content
Comments
Scott, O. K. M., & Stanway, A. R. (2015). Tweeting the Lecture: How Social Media Can Increase Student Engagement in Higher Education. SMEJ, 9(2), 91–101. Available here