Document Type
Journal Article
Publication Title
M/C Journal
Publisher
Queensland University of Technology
School
School of Arts and Humanities
RAS ID
25922
Abstract
The research question animating this article is: 'How does an individual creative worker re-present themselves as a contemporary - and evolving - brand?' Berger notes that the "principal aim has been to start a process of questioning" (5), and the raw material energising this exploration is the life's work of Richard Morrison, the creative director and artist who is the key moving force behind The Morrison Studio collective of designers, film makers and visual effects artists, working globally but based in London. The challenge of maintaining currency in this visually creative marketplace includes seeing what is unique about your potential contribution to a larger project, and communicating it in such a way that this forms an integral part of an evolving brand - on trend, bleeding edge, but reliably professional.
DOI
10.5204/mcj.1257
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Comments
Green, L., Morrison, R., Ewing, A., & Henkel, C. (2017). Ways of depicting: The presentation of one’s self as a brand. M/C Journal, 20(4).
https://doi.org/10.5204/mcj.1257