Title

Photo Elicitation: Understanding Factors Contributing to a Successful Public Marina in Western Australia?

Document Type

Conference Proceeding

Publisher

ANZMAC

Faculty

Faculty of Business and Law

School

School of Business/Centre for Innovative Practice

RAS ID

18480

Comments

This article was originally published as: Cripps, H. D., Pearce, J. , & Ryan, M. M. (2014). Photo Elicitation: Understanding Factors Contributing to a Successful Public Marina in Western Australia?. Proceedings of Australian and New Zealand Marketing Academy Conference. (pp. 794 - 800). Brisbane, QLD . ANZMAC.

Abstract

The Australian coastline is a popular destination for tourism, leisure and recreational activities. Marinas are an important avenue for Australian society’s relationship with coastal and marine environments and are significant revenue generating infrastructures. The sustainability of marinas has been recently questioned, along with the need to understand and replicate successful Marina’s such as Hillarys Boat Harbour in Western Australia. A photographic competition was utilised to generate respondent produced stimuli (photographs along with 25 word captions) to elicit perceptions of Hillarys Boat Harbour in Western Australia, from the perspective of visitors, businesses and penholders. The photographic competition provided material that generated a rich source of data as people articulated their emotive associations with Hillarys. Through the use of photographs and captions, themes emerged that clearly illustrated Hillarys as more than a just a facility but a local to create memories and social experiences shaping Hillarys as a unique place and brand.

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Not open access

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