Date of Award
1-1-2007
Document Type
Thesis - ECU Access Only
Publisher
Edith Cowan University
Degree Name
Master of Business
School
Perth Graduate School of Business
Faculty
Faculty of Business and Law
Abstract
This exploratory study examines industry reputation in the Australian oil and gas sector (AOG). It answers an urgent call by writers in relevant fields including marketing, communications, public relations and management to consider corporate reputation in broader terms and beyond organisational boundaries. The goal of this research is to develop an understanding of the building blocks and communications processes by which industry reputation/s forms.
Recommended Citation
Mazzella, A. L. (2007). Building reputation equity through stakeholder centred communication management : an exploratory study in the Australian oil & gas industry. Edith Cowan University. Retrieved from https://ro.ecu.edu.au/theses/293