Date of Award
1-1-2009
Document Type
Thesis - ECU Access Only
Publisher
Edith Cowan University
Degree Name
Master of Communications
School
School of Communications and Contemporary Arts
Faculty
Faculty of Education and Arts
First Supervisor
Mark Balnaves
Abstract
The establishment in business of concepts associated with the social bottom line (corporate social responsibility, corporate sustainability, community investment, stakeholder involvement, public participation and societal license amongst them) have focused the attention of communications academics and practitioners alike on the broad area of corporate social performance as a compelling element in the triple bottom line.
Associated with this focus on corporate social performance, has been a burgeoning interest in stakeholder-related concepts of management, together with a drive to enhance the strategic value of corporate communications functions such as stakeholder engagement, community consultation and issues (social risk) management - primarily to improve corporate responsiveness.
LCSH Subject Headings
Strategic planning -- Social aspects.
Social responsibility of business.
Corporate image.
Government business enterprises -- Western Australia.
Recommended Citation
Sinclair, M. (2009). A model for effective organisational stakeholder engagement : development and evaluation of a systematic approach to corporate-stakeholder engagement management. Edith Cowan University. Retrieved from https://ro.ecu.edu.au/theses/322