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Visitors’ inappropriate behaviour (e.g. littering) will impact nature-based tourism sites such as National Parks which play critical roles in mitigating climate change. This study examines what are the antecedents of national park visitors’ pro-environmental behaviours? Is there any difference between individualistic and collectivistic nations in terms of PEB amongst national park visitors? This study proposes using “An Integrated Pro-environmental personal norms Model (IPM) as the proposed research model based on Schwartz’s NAM to examine the above questions.
School of Business & Law
Environmental Studies | Tourism and Travel
Esfandiar, Kourosh, "Understanding pro-environmental behaviours of National Park visitors" (2017). ECU Posters.