The Influence Of Cognitive Response On Shopping Satisfaction In Australia And Indonesia
Faculty of Business and Law
School of Marketing, Tourism and Leisure
This study examines the relationship between the cognitive response and the perception of store atmosphere and the shopping satisfaction and the cognitive response in two different countries, Australia and Indonesia. The cognitive response is measured in terms of the perception of merchandise quality and the perception of service quality. The result of factor analysis shows measurements invariance on the perception of store atmosphere and the cognitive measurements in Australia and Indonesia. Meanwhile, the shopping satisfaction measurement has a similar factor loading pattern in both countries. The cognitive response is found to be influenced by the perception of store atmosphere in both countries. Likewise, shopping satisfaction is affected by the cognitive response in Australia and Indonesia.