Title

A Model for Experiential Learning and Community Engagement in Marketing Research

Document Type

Conference Proceeding

Faculty

Faculty of Business and Law

School

School of Marketing, Tourism and Leisure

RAS ID

6281

Comments

Ryan, M. M., & Marchioro, G. (2008, January). A model for experiential learning and community engagement in marketing research. In Proceedings of the International Association for the Scientific Knowledge Conference Teaching and Learning 2008.

Abstract

This paper outlines a model developed in a partnership between a university business school and a state government education department. The model is based on an environment of experiential learning within a marketing research unit for university students and provides market information for primary and secondary school principals to facilitate the development of their school marketing plans. The paper also discusses the development of expertise in the researching of local educational needs, by a community’s education sector, with a view to establishing long term, mutually beneficial relationships.

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