An examination of customers' perceived quality - value model for the Thai retail sector
Document Type
Conference Proceeding
Faculty
Faculty of Business and Law
School
School of Marketing, Tourism and Leisure
RAS ID
4750
Abstract
The purpose of this study was to develop a customers' perceived quality – value model of the retail sector in Thailand. The model consists of six constructs - brand name, perceived product quality, perceived service quality, store atmospherics, perceived value, and store preference. The results supported the conclusion that perceived quality-value mediates the effects of store atmosphere and brand name on consumers' willingness to buy. The findings are consistent with hypotheses from means-end perspective, related retail shopping behaviour research, and the extant perceived quality-value literature. Theoretical and managerial implications are discussed.
Comments
Untachai, S., & Mizerski, K. (2007). An examination of customers' perceived quality-value model for the Thai retail sector. In Australian & New Zealand Marketing Academy (ANZMAC) Conference. Dunedin, New Zealand.