Knowledge networking for innovation: Social network analysis (SNA) and heuristics for knowledge diffusion
Faculty of Computing, Health and Science
School of Computer and Information Science
In a Small to Medium Sized Tourism Enterprise (SMTF) industry context, the author applied the methods and techniques of Social Network Analysis (SNA) to analyze online business knowledge and information flows between business operators. The objective of the analysis was to determine the implications of network behavior for C-commerce innovation in a small network of SMTE operators. The work provides insights into how network behavior shapes the formation of human capital (Coleman, 2003) required for C-commerce innovation and suggests a notion of heuristics for optimization of knowledge networks and network engineering for small business networks.