Sources and use of business assistance by women owned business: A comparison of generations and business location context
International Council for Small Business
Faculty of Business and Law
School of Management
This paper extends the previous work of Still and Soutar (2001, 2004), Still, Soutar and Walker (2003,2004, 2005) and Walker and Still (2003a, 2003b) by considering the relation between generational differences and type of business context on the nature and use of business services. Using a national study of 517 women business owners, the study found no significant differences existed when both factors were combined, but taken singly both generational differences and type of business context had a bearing on the use of business services. The results thus confirm earlier findings but do not extend the relationship at the multi-factor level.