The Perception of Website Effectiveness by West Australian Small Business Owners in a B2B Context
Faculty of Business and Law
School of Management
A major cause for the failure to increase use of any form of e-commerce given by smaller business owners is that they can see no benefits or return on their investment in the websites. This research uses multiple case studies of 13 smaller businesses in Western Australia to determine the effectiveness of the websites from the owners’ perspective. It makes reference to an earlier study of user perspectives of SME websites to give context to the evaluation. The contribution of this paper is to provide an understanding of how SMEs perceive their websites in terms of value to the company. An analysis in terms of SMEs’ recognition of quality constructs of a website and of how they seek to realise benefits provides a deeper understanding of why SMEs may fail to progress their adoption of e-commerce beyond the first stages of use. The conclusions find that there is some correlation between the SME’s vision of its site and the perception of effectiveness.