Australian Gun Owners: An Endangered Species?
Faculty of Business and Law
School of Marketing, Tourism and Leisure
Consuming guns in Australia is under threat from a number of areas. This paper is part of a larger long-term study exploring firearm motives and social interaction. Nine years of ethnographic research revealed the complex pressures; on and against Australian firearm ownership. Specifically, impacts such as changing societal values (including regulation), world cultural influence, media manipulation of firearm coverage, the effects of ageing on club membership and the effects of youth values. The combination of these impacts results in firearm consumers becoming more anachronistic and alienated over time. Given the macro nature of these impacts this niche consumer enclave is largely powerless to influence what is essentially the inexorable process of cultural change.