Title

Demographic characteristics of WA users of electronic banking

Document Type

Conference Proceeding

Faculty

Faculty of Business and Public Management

School

School of Marketing, Tourism and Leisure

RAS ID

2682

Comments

Munene, C., Pettigrew, S., & Mizerski, K. (2005). Demographic characteristics of WA users of electronic banking. In Proceedings of ANZMAC 2005: An exploratory study on the role of management tone in hotel guest questionnaires. Fremantle, Australia: Graduate School of Management UWA.

Abstract

This study sought to identify the demographic characteristics of Western Australian users of EFTPOS, ATM, telephone, and online modes of electronic banking. The results show that users of these modes of banking differ by gender, age, occupation, income, and level of education. Of particular interest to marketers is the finding that users of electronic banking were found to be typically between 36 and 45 years of age, rather than between 18 and 24 years as has been reported in previous studies. Also, females constituted the majority of telephone banking users while most online banking users were male.

 
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