Demographic characteristics of WA users of electronic banking
Faculty of Business and Public Management
School of Marketing, Tourism and Leisure
This study sought to identify the demographic characteristics of Western Australian users of EFTPOS, ATM, telephone, and online modes of electronic banking. The results show that users of these modes of banking differ by gender, age, occupation, income, and level of education. Of particular interest to marketers is the finding that users of electronic banking were found to be typically between 36 and 45 years of age, rather than between 18 and 24 years as has been reported in previous studies. Also, females constituted the majority of telephone banking users while most online banking users were male.